Male
<30
Male
31-50
Male
>50
Female
<30
Female
31-50
Female
>50
Short Videos (In-store on mounted TVs)
Short Videos (Social Media)
Reduced impact, less usage of social media
Reduced impact, less usage of social media
Facebook Headers (Social Media)
Reduced impact, less usage of social media
Reduced impact, less usage of social media
Small GIFs (Animated Images)
Print Media (Advert)
Reduced impact, lower readership and targets more specific articles
Reduced impact, lower readership and targets more specific articles
Print Media (Written Article)
Radio (Advert or Sponsored Competition)
Radio (Advert or Sponsored Competition)
EDM (Email Direct Marketing)
Reduced impact, email less prevalent
Reduced impact, email less prevalent
Directories (Yellow Pages etc)
Reduced impact, Google used instead of Directories
Reduced impact, Google used instead of Directories
Direct Mail / Catalogues / Leaflets
Reduced impact, more likely discarded
Reduced impact, more likely discarded
Reduced impact, more likely discarded
Reduced impact, more likely discarded
Online (Paid Targeted Advertising)
Online (Business Website)
Reduced impact, lower users of the internet
Reduced impact, lower users of the internet