With rapidly changing social landscape dynamics, strategic shifts in the optometry market and the impact of technology, keeping pace and recognising which ideas hold merit against those which don’t, is challenging within this time-poor environment.
The IO Group seeks to keep members up to speed with advances to give them a competitive edge in rapidly changing landscape. We aim to facilitate well-informed decision making, growth and resilience for independents through the delivery of a spectrum of tools and services to create value. These cover the following aspects:
Your single destination for all marketing requirements.
Business Intelligence Portal
Tailor made to help all practices keep on top of their financials and ahead of the game.
Ministry of Social Development
All MSD needs, located in one simple location.
Your simple solution to ease the claims process for all involved.
Additional Support Functions Include:
Our collective strength allows us to create value and improved profitability through well negotiated and structured product and software costs across the board.
With Visique being such a strong brand in the marketplace, we can also offer the weight and benefits of that brand. It would be our pleasure.
A PEER SUPPORT NETWORK
We offer different forums to meet, discuss and ask industry-related questions to your peers, across all staff levels so no one feels alone in their business.
The group has a suite of business planning and management, data analytics and marketing tools available which allow for improved decision-making within the practice.
Through IOG you have access to the latest technological advances and best practice learnings - this is very important in an everchanging landscape.
SOFTWARE AS A SERVICE
We leverage multiple platforms and portals to support the digital media activities demanded in today's business environment.
We have established relationships with key figures in insurance, the MSD and the cooperative sector which facilitate and lower the cost of customer acquisition and retention.
The diversity of the group offers the opportunity to discuss and gain insight into the treatment of clinical conditions or dispensing challenges that present particular difficulties.
DATA ANALYTICS & BENCHMARKING
We review and analyse client and business data to empower practices with good reporting and performance over time for informed decision making.